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Contents Note: |
Contents: The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas. |
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Summary, Etc. Note: |
Summary: Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them. |
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Elect. Loc./Access: |
Additional Information at Google Books http://books.google.com/books?isbn=9781422157299 |