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Description: |
xv, 261 pages : illustrations ; 24 cm |
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Bibliography Note: |
Includes bibliographical references (pages 248-255) and index. |
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Contents Note: |
Contents: Part 1. Overview -- Behind it all: a big idea -- What are interpretive labels? -- Types of labels in exhibitions -- Part 2. Considering the audience -- Who is the audience (and what do they want)? -- Learning styles -- Levels of information and modalities -- Writing visitor-friendly labels -- Selecting the right reading level -- Bilingual labels -- Labels that ask questions -- Part 3. Tasks -- Getting started (and getting it done) -- The number of words -- Evaluation during development -- Making words and images work together -- Labels for interactive exhibits -- Electronic labels and hypermedia -- Typographic design -- Production and fabrication -- Evaluation after opening -- Part 4. Summary -- Ten deadly sins and 14 helpful research findings. |
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Summary, Etc. Note: |
Summary: "In her new work, Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field's leading consultants and label writers, Serrell has expanded upon her earlier book, Making Exhibit Labels, which has been a standard in the field since its initial publication over a decade ago."--Provided by publisher. |
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Additional Physical Forms: |
Online version: Serrell, Beverly, 1943- Exhibit labels. Walnut Creek : Alta Mira Press, ©1996 (OCoLC)704313398 |