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Description: |
xxiii, 136 pages : illustrations ; 24 cm. |
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Bibliography Note: |
Includes bibliographical references (pages 127-131) and index. |
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Contents Note: |
Contents: What is strategic planning -- Gaining organizational commitment to strategic planning -- Defining the organization's mission -- Producing a strategic analysis -- Formulating strategy: determining the organization's direction -- Selecting and validating long-term objectives -- Translating ideas into action through integrated programs -- Compiling and presenting financial projections -- Preparing an exec |
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Summary, Etc. Note: |
Summary: Offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources. |
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Series Added Entry: |
Jossey-Bass management series. |